World Cup Graphics.
Here, is a graphic that is being used for the 2010 World Cup, held in South Africa. At first glance, this piece really reminded me of Henri Matisse’s artworks, with the very abstract shape of the body and the strips of colour. At first glance also, I thought it was awful and after further glances, I still feel the same way. I can’t deny that I think the colour scheme is very appropriate, as to many the thought of Africa conjures up a wide range of colours (that of which are usually saturated) such as the African clothing and arts. Whereas this graphic is quite clean cut, I feel that there could perhaps have been a bit more use of pattern and texture to reflect the culture and also, just to make it look more interesting and less predictable. Though, I do understand that this has something to do with a personal love for textures.
Typeface wise I think this one is quite appropriate, as it has a rough, playful edge to it, however I feel that it maybe could have been made a more prominent part of the design. In relation to composition I think it is quite weak and that a lot more could have been done with it. I love the way that the coloured strips resemble flags; relevant to the world cup, however I do not feel that it has been executed particularly well and looks like it probably took about 5 minutes to create using clip art in Microsoft Word.
Overall, I think that the design could have been a lot stronger and seems to be very uncultured and generic. I am sure someone out there could have done a better job….